Insect Repellent, Reconsidered
Insect repellent has long been treated as a necessary inconvenience.
Something you tolerate briefly - sticky, harsh, overpowering - rather than something designed to live alongside everyday life.
But expectations are changing.
As more people prioritise gentler products, repeat use, and skin comfort, the idea that effectiveness must come at the cost of discomfort no longer holds.
The Problem With “Utilitarian-Only” Repellents
Most traditional insect repellents are designed for extremes - or left forgotten under the kitchen sink.
They’re made for:
- · hikes
- · high-risk environments
- · camping trips (if you remember to pack them)
But they’re rarely designed to live with you. To sit on the table. To be within reach in the garden. To live in your bag, ready when needed.
And because they’re not part of everyday life, they’re often forgotten - including when you travel.
When something doesn’t belong in daily routines, it doesn’t make it into a suitcase without conscious effort. And when it’s forgotten, it fails you when you need it most.
As a result, people either:
· over-apply reluctantly, dousing themselves in synthetic fumes in the hope it lasts
· or avoid using repellent altogether
The outcome is the same. You still get bitten.
Effective Protection Shouldn’t Require Thought
The best products in our lives share one thing in common:
we don’t have to think about them.
They’re easy to reach for.
They fit naturally into routines.
They work - consistently - without hesitation.
Insect protection should be no different.
A More Considered Approach
A considered insect repellent prioritises:
- effectiveness you can rely on
- a natural formula gentle enough for repeated use on skin
- a feel that’s comfortable, not aggressive
- a format that belongs in everyday spaces
- thoughtful design that doesn’t need to be hidden
- discreet, easy application
- aftercare for the moments you don’t realise you’ve been bitten
Not hidden away.
Not reserved for emergencies.
But used as part of normal life - at home, outdoors, and away.
Because when something is part of everyday life, it gets packed without thinking.
Why This Matters
When products are designed to be used comfortably and repeatedly, people actually use them.
And when protection is gentle on skin, kind to the environment, and effective - that’s where trust builds.
Insect repellent doesn’t need to shout.
It doesn’t need to be harsh.
And it shouldn’t feel like a compromise.
It should simply work - again and again - as part of everyday life.